New visitor record at the 10th SWISS CLASSIC WORLD
- SCW
- Jun 5, 2024
- 2 min read

The 10th SWISS CLASSIC WORLD at Messe Luzern set a new visitor record with 16,300 guests from Friday, May 31, to Sunday, June 2, 2024. New driving events such as the classic car rally, pre-war vehicle tours, and youngtimer outings also attracted significant attention from both young and old.

The tenth edition of Switzerland's largest classic and youngtimer event attracted over 16,300 visitors to Messe Luzern for its anniversary (an increase of nearly 10% compared to the previous year). "We are overwhelmed by the enthusiasm and passion for classic vehicles that all exhibitors, visitors, and helpers displayed over the three days of the event. Together, we experienced an unforgettable weekend full of exciting encounters," said Messeleiter Bernd Link in his summary. "The commitment and support from everyone involved make SWISS CLASSIC WORLD what it is – a unique meeting place for classic vehicle enthusiasts."

SWISS CLASSIC WORLD has also proven itself as a marketplace, with attractive offers and corresponding demand. According to the exhibitors, the willingness to buy was high, and many vehicles were sold directly at the fair. The sales of providers of classic car parts, accessories, and services also resulted in high satisfaction. Positive visitor feedback confirms it: the enthusiasm for SWISS CLASSIC WORLD and historic vehicles is equally great among young and old.

First SWISS CLASSIC WORLD Rally 2024 – Results
Remo Brunschweiler, the rally's organizing committee head, also looks back positively on the rally: "The first SWISS CLASSIC WORLD RALLYE on June 1, 2024, is now history. Seventy-five teams started at the Messeplatz in Lucerne with roadbooks and various tasks to solve. Heading towards Giswil, they drove along the scenic panoramic road and over the Glaubenberg for lunch in Entlebuch. In the afternoon, the route led through Menznau, Willisau, and Sursee, returning to the fairgrounds in Lucerne. During the communal dinner, in addition to the overall ranking, the categories 'Longest Distance Traveled,' 'Youngest Team,' 'Regularity,' and 'Ladies' were awarded. The overall victory was secured by the team 'Hoffmann & Hoffmann' with a Mercedes-Benz 280 SL, and the ladies' category was won by the team 'Rudolf & Odenius' with an Austin Healey 3000 MkIII. The organizing committee is now gathering all impressions and feedback and is already planning the 2025 edition."

The 11th SWISS CLASSIC WORLD will again take place at Messe Luzern on the following dates in 2025:
SWISS CLASSIC WORLD 2025
Friday, May 30, 2025 / Saturday, May 31, 2025 / Sunday, June 1, 2025
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